Ollie Box is a fictional subscription service that sends skateboarders the products they need to get started or keep shredding. This project is the complete branding for Ollie Box, including moodboard, branding, ads and package designs.
Moodboard, Sketches & Analysis
Logo Sketches
Brand Moodboard
The top image is of my sketches for the Ollie Box logo, I wanted something that was rough and hand drawn, maybe a bit grimy, for the word mark I wanted to use my own hand writing and chose to go with a very sharp and quick rendition.
The bottom image is my moodboard for the branding of the product, I wanted to achieve a cool older brother vibe, and capture some of the radical, extremeness of the 90s. I was inspired a lot by the artist Brandon Lepine, and the work that he does for various youtubers such as Kurtis Conner, and Tiny Meat Gang. I was also heavily inspired by bands that I felt had a sound similar to the style I was going for, bands like Wavves, Dead Kennedys, and Modern Baseball.
Logo
Package
Package Open (1)
Package Open (2)
Package Closed (1)
Package Closed (2)
Package Closed (3)
Package Back
Magazine Ad & Mockup
Website Mockup
